J.J. Hebert

Influencer marketing—as we know it today—is a very recent trend on the long timeline of marketing. Of course, celebrities and athletes have been endorsing products and brands to consumers since Babe …

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While only one name typically goes on the cover of a book, any author knows that there’s usually a whole team behind the book. That’s not to say people writing the book for you, although ghostwriting …

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Writing a book is no small task, so when you write one, you should get as much out of it as you can. There are a lot of different ways to do this, including expanding the literary world of the book …

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Have you always wanted to write a book but don’t have the time? Perhaps something else in the way of bringing your book to life? If that sounds like you, don’t feel bad: there are lots of people …

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If you are booked as a podcast guest, a lot of good can come from it, as I’ve written before. And as a podcast listener myself, I’ve been exposed to some interviews that are very well done, and some …

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