Podcast agencies are a classic win-win.
On one side, you have podcasts that need to generate interesting content to keep their audience always coming back for more. On the other side, you have entrepreneurs, authors, comedians, and thought leaders of all kinds who have something to say, but no audience to say it to.
That’s where podcast booking agencies step in. They fill that gap between the podcaster looking for interesting people and interesting people looking for podcasters. The good ones, like those in the list below, will work to match up podcasters with interviewees that have like (or complimentary) interests.
With that said, it’s important to remember that all podcast booking agencies specialize in matching up certain types of people with certain podcasts. In the list below, we just look at the current top 5.
5. Kitcaster
First, just breaking into the Top 5 is Kitcaster. What Kitcaster does well is it keeps things simple. You pay a flat monthly rate and they pair you up with podcasts that match with what you have to say.
There is, however, a selection process, and they may say you aren’t a good fit. Which isn’t a bad thing. After all, isn’t it better to be matched up with an agency that actually understands you and your subject matter?
A simple interface and limited podcast connections potentially prevent Kitcaster from scoring a higher rank.
4. Podcast Bookers
This agency has a lot in common with some of the other great services: You’ll get a personalized experience, custom pitching and, depending on the price structure you pick, you could wind up on four podcasts a month.
They are picky, though, about who they will try to match up with podcasters. Their website is clear that they won’t send you an order form, but rather an application. It’s a bold business move and if it sounds like your kind of thing, by all means, check them out.
3. MatchMaker.fm
This option makes the number three spot because it’s budget-conscious — the started price is free.
For free you can sign up and create a profile (not unlike a dating profile or your old myspace page in both looks and usefulness). Podcasters can search and find you and expertise and podcaster magic will happen.
Of course, being free means it lacks the personal attention you get with other options–and there’s no guarantee that you will get booked on a show, but for those who don’t mind spending a little extra time hustling, MatchMaker.fm could be worth checking out.
2. Speak on Podcasts
Speak On Podcasts have been around for a while, and for good reason: They are a trusted company that does good work in the podcast guest booking arena.
After they’ve done their research into you and your content of choice, they will find over 100 different podcasts that are a good match for you and what you have to say. And they guarantee you’ll get booked onto 20 shows in a six-month period, doing what they can to put you and your show in front of a list of potential podcast customers.
1. MindStir Media
Finally, MindStir Media is the clear leader in podcast guest booking because of the level of detail the company shows in creating great matches and success-baring situations.
When you choose MindStir Media, you are assigned an account manager whose job is to work closely with you to tailor the experience to what you need. Your manager will help with creating a professional biography that they use when pitching you and your particular area of expertise to their cultivated roster of podcasters.
And they don’t send you to podcasts no one is listening to, either. These are legitimate podcasts with a minimum of 1,000 estimated downloads for each episode and an active, engaged social media following.
With MindStir Media you’re guaranteed to get booked on at least 12 different podcasts over the course of 3 months, and each one of those appearances will generate valuable SEO-friendly backlinks that point to your website.
Learn more about my top-rated podcast booking service, MindStir Media, right here.
How Do I Pick the Right Podcast Booking Agency For Me?
It’s a good question and highly personal. The short answer is to start at #1 and work your way down the list and find the one that’s right for you. You’ve got something to say that these people are here to help.
So go hustle and get heard, and don’t hesitate to reach out on Twitter with any questions @authorjjhebert!